The House of Clothes (HOC) boutique project exemplifies modern retail design, blending minimalist aesthetics with practical merchandising solutions. Inside, the space features clean lines, a crisp white and black palette, and streamlined black metal fixtures that keep the focus on the curated clothing selection. Organized shelving and carefully placed apparel displays ensure easy navigation for customers and allow each piece to stand out. Strategic lighting and an airy interior create an inviting, comfortable shopping atmosphere. The striking exterior signage amplifies the boutique’s street presence, making the store both visually appealing and highly functional for a contemporary fashion retail experience